Omar’s book was a collaboration with Robert Smith (Associate Dean and Professor, Virginia Tech) and Anna Pitti, former graduate student in the department now at Westwood. The book was written to assist forest products companies enter international markets or to train personnel who may be new to international marketing. The authors state, “There has been never a better opportunity for small to medium sized forest products firms to expand into international markets. Social media and improved distribution methods now allow smaller companies to compete directly with larger firms across the world in in the global marketplace.” The objective of this guide is to provide small and medium sized forest products businesses with easy-to-use information on how to systematically think about factors critical to a successful overseas operation and outline an applicable marketing strategy to enter international markets. There are a limited number of hard copies available. Please contact Omar Espinoza at [email protected] to order them. This is the second in the series of books geared for small to medium sized forest products firms. The books and other materials can be downloaded at https://fpmdi.bbe.umn.edu.
September 20, 2020